Shopify Statistics

Written By Alex

The world of eCommerce has become one of the most popular ways that people shop. Whether users shop for clothes, digital services, or experiences, you can find them in a Shopify store. Shopify is one of the most popular platforms that allows users to buy and sell products with a button click easily. Please read more below as we give you some fun facts about how this simple yet effective platform leads the eCommerce world.

Shopify is the second most popular platform for eCommerce. It comes just behind WooCommerce, which is a plugin for WordPress. The benefit to Shopify is the ease of use instead of having to download, install, and integrate a plugin into your already existing website.

It may not surprise you that the top two online sellers are Amazon and eBay. Their popularity has only been growing, especially since the recent global pandemic. It might surprise you, though, that the third-largest retailer is Shopify. They host nearly 1.2 million stores within the United States alone!

To add to the popularity and success of Shopify, it is used not only by small business owners but by many major companies that have a wide audience around the world. To give you an idea of some of these large companies Red Bull, Tesla, Penguin Books, InBev, and Whole Foods use Shopify.

Many people have an issue with building websites for both desktop and mobile phones. Doing this isn’t especially difficult, but it is time-consuming. Shopify makes it easy for sales on both desktop and mobile phones, which is no wonder why over 70% of all sales on the platform are made on mobile devices.

Shopify offers thousands of apps to improve the experience of both buyers and sellers. Some applications help with dropshipping and improving SEO for the store. Shopify even has apps that integrate your store with popular social media platforms such as Facebook, Instagram, and Pinterest to make it easy to reach more customers. To give you an idea of how useful these integration tools are, Facebook brings in 85% of the orders that come through social media.

Shopify’s ease of use and accessibility is one of the major reasons why it is so popular around the world. In fact, you can access the site and buy from the stores in all but twenty countries. The reason for the lack of service is because these countries heavily restrict internet traffic and access.

The United States is the leader in Shopify sites. As we mentioned above, there are nearly 1.2 million shops active within the United States alone. This alone accounts for about two thirds of the total market share. If you take the next nine leading countries and add the total amount of their stores, it only amounts to roughly a quarter-million stores.

When it comes to Black Friday and Cyber Monday, Shopify has some impressive stats and facts for these huge shopping days. Per-minute, there is nearly $1.5 million spent on the platform alone. On average, transactions in America were $83, and in Canada they were $96. Comparatively, outside of these shopping days the average amount per purchase is $72.

This massive shopping platform has a small and humble start. Initially Shopify started as an e-shop that specialized in snowboards and accessories named Snowdevil. In the early days of eCommerce, the shops weren’t as easy to use or streamlined as they have now. One of the founders of this shop was a programmer and took it into his own hands to create this platform that we know and love today.

The United States is the leader in active shops and sales on Shopify with the United Kingdom coming in second. The most popular cities that account for the most sales though are New York, Los Angeles, and London.

When it comes to marketing campaigns, it is important to keep track of conversion rates and what methods work best at making sales. On the platform, some of the highest conversion rates for shops can get as high as five percent. For marketing campaigns, that is quite impressive. When you break it down further, email campaigns yield the highest conversion rates for Shopify stores. They account for 4%, where as searches come in at 3%, direct marketing efforts pull in 2.9%, and social media gets 1.8%.

As strange as it may sound, this online platform has a physical store. Los Angeles is home to an in-store experience. They carry products like card readers designed to help merchants streamline their business for selling goods offline. In addition to this, they also serve as a support center for up and coming sellers who need troubleshooting. As an added bonus, Shopify holds classes for those interested in improving and scaling up their businesses, many of which are entirely free of charge!

Shopify is a great platform that is easy to use and offers merchants many different ways to increase their reach as well as scale their business easily. Every year the sales around the globe are increasing at an impressive rate. This is a easy to use and great option for any type of business to consider if they want to increase their sales and reach more customers, no matter their experience level in running an online store!

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